Vision & Mission

Vision

To establish Seoul Beauty Hub as the premier destination for global beauty industry networking, education, and growth—connecting local brands with international buyers and fostering Seoul’s position as a leader in the global beauty market.

Mission

To attract international buyers and industry professionals to the Hub, creating a thriving ecosystem where Seoul’s beauty brands can expand their reach and influence worldwide.

Action Plan for Achieving the Mission and Strategies for Realizing the Vision

1. Networking & Collaboration – We provide a vibrant space where beauty brands, professionals, and industry leaders can connect, exchange ideas, and form strategic partnerships.

2. Education & Innovation – Through workshops, seminars, and mentorship programs, we empower beauty entrepreneurs with the knowledge and tools needed to succeed in a competitive global market.

3. Global Reach & Buyer Engagement – By hosting international trade shows, B2B matchmaking events, and brand showcases, we attract buyers, investors, and beauty enthusiasts from around the world.

4. Incubation & Business Support – We offer resources, consulting, and promotional opportunities to help local beauty brands scale internationally and gain a competitive edge.

5. Cultural & Experiential Events – From K-beauty trend exhibitions to hands-on product experiences, we create immersive events that highlight Seoul as a beauty capital.

Learn more about our work

Schedule a Visit