Inspired by the energy of Seoul, EITHER& captures the city’s trend-forward, effortless approach to beauty. They focus on smart base makeup that blends skincare benefits with high-performance formulas, helping skin look smooth, balanced, and naturally refined.
The brand name reflects their belief in individuality and inclusivity. “Either” stands for limitless possibilities, while the “&” symbolizes connection and choice. With their AI Skin Mechanism, EITHER& elevates skin to a seamless, pore-free finish with radiant texture.
Confident, inspiring, and practical, EITHER& is built for those who want their base makeup to do more.
