MIDHA is a Korean skincare brand that blends heritage and innovation through the gentle power of rice. The name itself reflects a philosophy of harmony, purity, and calm, values that are carried into every product. By sourcing eco-friendly rice from pristine environments and developing it into carefully crafted formulas, the brand offers skincare that nurtures both skin and planet.
At the heart of the collection is the patented Rice-8 Complex, a unique blend of rice-derived extracts designed to support skin barrier health, maintain moisture balance, and restore radiance. Each product is created to minimize irritation while providing noticeable improvements in texture and hydration. From daily cleansers and toners to protective sun creams and nourishing creams, the line embodies simplicity and effectiveness.
Hero products include the gentle scrub foam cleanser enriched with rice bran water and powder for a soft exfoliating effect, as well as the UV Protect Rice Sun Cream, formulated for sensitive skin in need of mild yet reliable protection.
MIDHA represents more than functional beauty. It is a brand rooted in transparency and tradition, offering solutions that help skin reveal its natural clarity, resilience, and glow through steady and mindful care.
