
So Base is a Korean functional skincare brand that believes true beauty begins with strong fundamentals. Their philosophy centers on creating products that build healthy skin from the base, focusing on performance, innovation, and trust. Each formula combines scientific research with carefully selected ingredients to deliver visible results that enhance both skin health and confidence.
The brand is known for its collagen-based care and creative product concepts. Their signature line includes a bubble toner with soft foam for elasticity, a dual serum that mixes collagen powder and peptide ampoules right before use, and a lifting eye cream equipped with a gentle galvanic vibration function. They also offer a vegan sunstick with SPF 50+ protection and a Shine Muscat mist containing over 80 percent muscat grape extract for hydration and soothing care.
So Base products are designed with clean formulations, smooth textures, and sleek packaging that reflect a balance of science and style. Their focus on functional skincare extends to brightening, firming, and wrinkle improvement, meeting the needs of consumers who value both efficacy and simplicity.
More than just cosmetics, So Base represents a commitment to lasting skin health built on integrity, innovation, and confidence in the fundamentals.



