SOONDING is a skincare brand created with the belief that skin needs gentleness, clarity, and calm. The name comes from a playful word that means kind and soft, reflecting the brand’s mission to offer products that comfort sensitive skin and highlight natural radiance.
The philosophy of SOONDING is built on three principles: gentle on skin, clean in formulation, and glowing in result. The line includes coconut-based jelly cleansers, hydrating toners, calming serums, and nourishing barrier creams. Ingredients such as coconut water, panthenol, rice extract, ceramide, and squalane are carefully selected to provide hydration, barrier support, and visible skin improvement without irritation.
For B2B buyers, SOONDING presents an attractive proposition in the growing sensitive-skin market. Its minimalist yet inviting packaging creates strong shelf appeal, while the product range is versatile enough for both retail and clinic environments. Positioned in the premium-mass category, the brand balances affordability with efficacy, making it scalable for diverse markets.
SOONDING is dedicated to combining ethical formulations, consumer-friendly branding, and reliable supply capacity. With its focus on soothing skin solutions and clean beauty values, the brand is well suited for international distributors and retailers seeking distinctive Korean skincare.
