Key Activities

Seoul Beauty Hub

‍• Practical training for practitioners and founders, and global consulting services
• Certification and export support for overseas market entry
• Linkage with live commerce platforms and international exhibitions

Marketing

Operation of integrated online and offline marketing programs

  • Management of product experience groups in collaboration with professional review-based marketing agencies
  • Operation of a dedicated pool of beauty influencers responsible for short-form content production for Seoul Beauty Hub
  • Organization of domestic and international live commerce broadcasts (scheduled up to 10 sessions per year)
  • Operation of official promotional booths at large-scale events hosted by the Seoul Metropolitan Government and related organizations
  • Development of integrated online and offline sales channels based on Seoul-designated distribution platforms

Networking

Industry cooperation networking connecting beauty manufacturers, brands, influencers, and experts

  • Business meetings between major manufacturers (OEM/ODM) and participating brands, and technical briefing sessions on OEM/ODM capabilities
  • Regular networking programs with beauty influencers affiliated with Seoul Beauty Hub
  • Policy briefings and certification information sessions in collaboration with relevant organizations

Global Expansion

Comprehensive global support to strengthen international competitiveness

  • Consulting on overseas certifications and intellectual property, including practical guidance and documentation packages for acquiring country-specific mandatory certifications
  • Global buyer matching programs, including in-person and hybrid export consultation meetings hosted by Seoul Beauty Hub
  • Participation in Cosmoprof Asia Hong Kong 2026, including the organization of the Seoul Pavilion and support packages for exhibition, promotion, and business consultations