Key Activities

Seoul Beauty Hub

Practical training for practitioners and founders, and global consulting services
Certification and export support for overseas market entry
Linkage with live commerce platforms and international exhibitions

Marketing

Operation of integrated online and offline marketing programs

  • Management of product experience groups in collaboration with professional review-based marketing agencies
  • Operation of a dedicated pool of beauty influencers responsible for short-form content production for Seoul Beauty Hub
  • Organization of domestic and international live commerce broadcasts (scheduled up to 10 sessions per year)
  • Operation of official promotional booths at large-scale events hosted by the Seoul Metropolitan Government and related organizations
  • Development of integrated online and offline sales channels based on Seoul-designated distribution platforms

Networking

Industry cooperation networking connecting beauty manufacturers, brands, influencers, and experts

  • Business meetings between major manufacturers (OEM/ODM) and participating brands, and technical briefing sessions on OEM/ODM capabilities
  • Regular networking programs with beauty influencers affiliated with Seoul Beauty Hub
  • Policy briefings and certification information sessions in collaboration with relevant organizations

Global Expansion

Comprehensive global support to strengthen international competitiveness

  • Consulting on overseas certifications and intellectual property, including practical guidance and documentation packages for acquiring country-specific mandatory certifications
  • Global buyer matching programs, including in-person and hybrid export consultation meetings hosted by Seoul Beauty Hub
  • Participation in Cosmoprof Asia Hong Kong 2026, including the organization of the Seoul Pavilion and support packages for exhibition, promotion, and business consultations