Brand Directory

The brands of Seoul

Hayejin blends traditional herbal wisdom with modern dermatological science to provide gentle, effective skincare suitable for all skin types, promoting healthy, balanced, and radiant skin through thoughtfully crafted formulations.
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Make Soul is a dynamic makeup brand rooted in rigorous skincare science, developed through an in-house dermatological research lab to deliver innovative, effective products that enhance beauty while caring for skin health.
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This haircare brand specializes in professional-grade formulas designed for at-home use, delivering salon-quality results every day to keep your hair healthy, vibrant, and beautifully styled with ease and confidence.
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P.Calm is a dermatologist-developed skincare brand offering precise treatments designed for sensitive, acne-prone skin. Their products soothe irritation, reduce breakouts, and promote healthier, balanced skin with gentle, effective care.
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Nolahour is a skincare brand specializing in high-performance acne patches designed to soothe, protect, and treat sensitive, breakout-prone skin with targeted, effective care for clearer, healthier-looking skin.
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PassionCat offers playful, high-impact lip and eye makeup, including the popular Dewy Glam Tint, blending vibrant, dewy finishes with long-lasting performance and a fresh, modern K-beauty-inspired style.
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O’clearien is a clean, eco-conscious skincare brand that blends natural ingredients and scientific innovation to create essential, effective formulas offering honest value for mindful, sustainable beauty routines.
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ONONE is a clean skincare brand powered by aloe, providing stress-free hydration and gentle care suitable for all skin types to support healthy, balanced, and refreshed skin every day.
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Hope Girl is a makeup brand that combines playful design with high-performance formulas, delivering vibrant, fun, and long-lasting beauty looks that empower confident, creative self-expression every day.
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