Brand Directory

The brands of Seoul

Radieux is a skincare brand that combines clinical efficacy with everyday simplicity, created for consumers who want visible results through effective, straightforward routines without unnecessary complexity or hassle.
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BFOU is a modern skincare brand that enhances traditional ginseng benefits with patented, next-generation formulations, delivering advanced, effective solutions to nourish, revitalize, and protect the skin for a healthy, radiant complexion.
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Miracletox delivers science-driven skincare featuring patented liquid microneedling technology, offering visible skin renewal and professional-level results that rejuvenate, smooth, and enhance the skin’s natural radiance effectively.
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Hayejin blends traditional herbal wisdom with modern dermatological science to provide gentle, effective skincare suitable for all skin types, promoting healthy, balanced, and radiant skin through thoughtfully crafted formulations.
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Make Soul is a dynamic makeup brand rooted in rigorous skincare science, developed through an in-house dermatological research lab to deliver innovative, effective products that enhance beauty while caring for skin health.
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This haircare brand specializes in professional-grade formulas designed for at-home use, delivering salon-quality results every day to keep your hair healthy, vibrant, and beautifully styled with ease and confidence.
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P.Calm is a dermatologist-developed skincare brand offering precise treatments designed for sensitive, acne-prone skin. Their products soothe irritation, reduce breakouts, and promote healthier, balanced skin with gentle, effective care.
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Nolahour is a skincare brand specializing in high-performance acne patches designed to soothe, protect, and treat sensitive, breakout-prone skin with targeted, effective care for clearer, healthier-looking skin.
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PassionCat offers playful, high-impact lip and eye makeup, including the popular Dewy Glam Tint, blending vibrant, dewy finishes with long-lasting performance and a fresh, modern K-beauty-inspired style.
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