BFOU is a modern Korean skincare brand that elevates traditional ginseng benefits through patented, next-generation formulations. Centered on roasted ginseng seed oil and gongbi-distilled ginseng water, the brand harnesses both ancient herbal wisdom and cutting-edge extraction methods. Co-created with a former Amorepacific lead researcher, each formula is enriched with PDRN and ginseng actives to deliver powerful regeneration, hydration, and antioxidant defense, yet packaged with a minimalist, youthful aesthetic. BFOU bridges heritage and innovation, offering clean, approachable ginseng skincare that appeals to a broader, younger demographic while maintaining clinical sophistication.