Loi A New is a South Korean beauty and wellness brand redefining clean beauty through eco-conscious, vegan formulations. With a focus on sustainability, innovation, and inner wellness, the brand offers a curated lineup of skincare, haircare, and inner beauty teas—all crafted with ethically sourced, plant-based ingredients.
Hero products include UV protection sunscreens with anti-pollution benefits, blue light shielding mists, vegan keratin haircare, and functional beauty teas like A Morning in Seoul and A Night in Jeju. Loi A New is committed to meeting the rising demand for high-quality, ethical beauty that nurtures both the body and the planet.
