Nejoo is a haircare brand born from the expertise of South Korea’s most influential celebrity hairstylist, Park Nae-joo. As the founder of the renowned Bit & Boot salon in Seoul, Park has spent over two decades crafting the iconic looks of K-pop global superstars, including BTS, EXO, and NCT.
The brand translates this elite salon experience into professional-grade products designed for the modern consumer. Nejoo is best known for its "Don't Wash" Treatment, a signature leave-in foam that uses microbubble technology to repair hair and restore keratin in just ten seconds. By focusing on efficiency, sensory pleasure, and advanced formulas, Nejoo addresses the needs of chemically treated and heat-damaged hair. Every product reflects a "Stylish Haircare" philosophy, combining high-performance ingredients with bespoke fragrances to ensure that anyone can achieve red-carpet-ready hair health and shine from the comfort of their own home.
